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20% off running, court, cleats & athletic sandals.
See what's included1951 – 2026
Three-quarters of a century fitting feet in downtown Concord. To say thank you, we're counting down with 75 Days of Deals leading up to our 75th Anniversary celebration on Sunday, October 4th.
The Big Day
75 years to the day, we're throwing a party at the shop. Here's what's waiting for you at 45 N. Main St.
Everything on our shelves, all day.
Take 40% off everything in clearance.
Anniversary pricing is in store only and applied at the register.
The first hundred customers through the door get a rose.
Every purchase earns a spin for extra deals.
With extra special prizes throughout the day.
Celebrate to the sounds of the decade it all began.
The original Joe King's bench will be up front. Stop by and snap a photo.
Concord Craft Brew is releasing "Sole of Concord Lager" for the occasion.
Post your favorite Joe King's memory on Facebook and tag us. One lucky follower will win a $75 gift certificate.
From July 19 through our anniversary on October 4, we're rolling out a new deal every week across every category we carry, then closing it out with the big day itself. All sale pricing is in store only.
Each week spotlights a different category, from running to work boots.
Sale pricing is applied at the register. Visit us at 45 N. Main St.
The countdown finishes on our 75th Anniversary — the day it all started in 1951.
Eleven weeks of deals, counting down to the big day.
20% off running, walking, court, cleats & athletic sandals.
20% off lifestyle shoes.
25% off sandals.
20% off hiking & trail footwear.
20% off kids' footwear.
20% off kids' footwear — round two.
25% off work boots.
20% off storewide.
20% off dress shoes.
25% off slippers.
An extra 10% off all sale items.
30% off storewide and 40% off the Clearance Center, plus roses, raffles, a prize wheel, and '50s music all day.
"Keep it Movin'" launches the celebration — 20% off run, walk, court & cleats.
Our biggest reach of the sale — 20% off storewide.
An extra 10% off everything already on sale.
30% off storewide, 40% off clearance, and a party all day at the shop.
It started in 1951, when Joe King began selling shoes out of his Broadway Street home before opening a storefront on Warren Street — where he became known as "the Mayor of Warren Street." Three generations later, Joe King's is one of the few independent, full-service family shoe stores left in New England, and we still fit feet the way we always have: in person, by hand, with a Brannock device. Longtime customers now bring their grandchildren to be sized on the very same wooden bench they sat on as kids. What's changed for our 75th year is the technology behind the service — a new point-of-sale system, a customer loyalty program, and an online store that brings our fitting expertise to more people than ever.
Joe King starts selling shoes out of his Broadway Street home, then opens a storefront on Warren Street — earning the nickname "the Mayor of Warren Street."
Joe's son Tom King and his wife Judi take over, deepening the shop's community ties and its service to local institutions.
The store relocates to 18 Pleasant Street, and founder Joe King officially retires.
Tom King and Concord's Horizon Bank & Trust ship more than 1,100 pairs of shoes and boots to a Romanian orphanage for children with disabilities — making international headlines.
Joe King's settles into its permanent, landmark home at 45 North Main Street.
Stephanie King steps into full-time management after a 29-year teaching career, carrying on the family tradition alongside cousins and extended family.
We mark 75 years in downtown Concord with a new point-of-sale system, a loyalty program, and an online store that brings our fitting expertise to everyone.
Thank you, Concord, for 75 wonderful years.
From all of us at Joe King's Shoe Shop
Shop the Anniversary Sale
